Why Is Social Media Marketing Vital For Small Businesses?

DSM Digital School of Marketing -social media marketing

As a small business owner, you’re continually looking for new ways in order to get your business’ brand on the radar of possible customers. If you don’t already, using social media in business is a great way to engage with current customers as well as to draw new ones.

Small business social media marketing strategies really have an advantage over large companies. Why? This is because social media effectiveness boils down to engagement. If a company doesn’t engage with its customers, chances are good that it won’t have success in social media marketing.

Attaining brand recognition is one of any small business’ most important marketing goals. That’s because consumers want to buy brands which they recognise. Thankfully, social media allows for easy as well as effective brand building. Social media has an added advantage over traditional media as it can get your brand in front of individuals much more quickly and easily. Furthermore, it gets your audience looking at your brand even when they aren’t thinking about your brand or product.

Social Media Marketing Involves Both Strategy And Creativity

While it may seem to be overwhelming, its importance cannot be overstated. Social media marketing is so important that 97% of marketers are making use of social media. A total of 78% of salespeople outsell their peers by making use of social media for their business.

Plus, its benefits extend far beyond boosting sales.

However, not all small businesses are aware of the benefits of social media marketing. In fact, 50% of small businesses aren’t making use of social media in order to promote their business. That’s an alarming number. Even more troubling is that an added 25% don’t plan to make use of social media in the future either.

Obviously, there is a divide between those who are witnessing the benefits of social media and those struggling to get started.

How Do I Select The Best Social Media Channel For My Brand?

In today’s age, there are so many social platforms to choose from. However, as a small business owner, it’s quite challenging to be active as well as manage all of them at once. Based on your small business goals and target audience, you’ll need to figure out which networks make the most sense for you to devote your time and efforts to. Try not to overextend yourself and concentrate all of your efforts on the one or two that are more likely to give you the best return on investment.


If Facebook was a country, it would be the biggest country in the world. With an average of nearly 2 billion day-to-day active users, it’s a no-brainer that organisations should have a Facebook presence. It’s fantastic for sharing media content with your customers as well as updating them on any business changes, such as launching new products, changes in store hours in addition to upcoming offers. Users of this social media platform are between the ages of 20 and 65.


Whether you’re publicising a new product or a forthcoming event, with a few words you are able to get your message out. It’s also a free way in order monitor conversations that is happening about your brand, listen to your customers likes as well as dislikes, what suggestions they have for improvements.


Instagram is all about visuals. It’s ideal for showcasing the creative side of your business. Besides sharing videos as well as photos, Instagram Stories gives businesses the opportunity to share visual content for 24 hours (great for promotion announcement). Instagram users are between the ages of 18 and 35, so, if you have a younger target audience, it’s better to reach them on this platform.

Get in touch with the Digital School of Marketing

If you would like to learn more about social media marketing then you need to do our Social Media Marketing Course. Follow this link to find out more.

DSM digital School of Marketing - Social Media