In the digital marketing industry, it’s widely promoted that having a YouTube channel for your business must be synonymous with its social media marketing strategy. It all depends on your line of business, of course.
Here are seven reasons to start a YouTube channel for your business:
New Content Formats
“By 2021, it’s estimated that 82 percent of all internet traffic will be for video… and accounted for 73 percent of traffic in 2016,” according to DeMers (Forbes, 2018). It is obvious that text-based content marketing, alone, is becoming outdated and it’s worth it to broaden your marketing strategy to visual elements. “Starting a YouTube channel gives you a powerful medium to produce and distribute video content…”
The sky is the limit in terms of audience scope to be engaged. DeMers (Forbes, 2018) reports that more than 1.57 billion are monthly active YouTube users around the globe, 30 million of which, are daily users. This doesn’t ensure your video to reach such enormous views, but added with other social channels, YouTube could easily multiply your exposure.
Ease of Production
It’s natural to be intimidated in the aspiration of producing a YouTube channel in that it can be complicated and expensive, but only if you seek top-of-the-range video and audio quality. For basic elements of video content (interviews & monologues), it’s easy to succeed with a basic set-up – with a couple of thousand for basic equipment, or almost free when relying on your smart phone. The production of video content can rely on software already installed on your computer, or countless Android or Apple software available for editing purposes.