Personal branding is critical for all industries as it assist with increasing sales, boosting an online reputation as well as building trust. Social media plays a significant role in personal branding efforts, and most executives, CEOs as well as business founders post on a range of networks.
However, you don’t have to post on all networks. Before you launch a social media campaign, take a look at where your target market spends time online. You’ll want to be on the networks that they’re on so that you can increase your visibility. For personal branding efforts, most people use between two and five social media networks, depending on the time that they have available as well as the resources.
What is personal branding?
Personal branding is the process of managing as well as optimising the way in which you are presented to others. Social media networks are one of the keys (if not the biggest key) to that you can use to manage your personal brand online.
In order to show how vital a personal branding strategy, with a social media focus, try doing a Google search for your name and see what comes up:
- Open an incognito browser window so your Google search does not have any personal customisations or, alternatively, saved search elements. Then search for:
- Your first and last name,
- Variations of your name,
- Your full name, nickname, middle name, etc., as well as
- Any misspellings of your name
If your name is common, add other elements that might help define you like your occupation, your employer, your school, etc.