What Digital Marketing Tools Should Bloggers Be Using?

Many bloggers wrestle with where to begin when marketing their blog. Should they spend time trying to improve their SEO? What about social media? There are a lot of tools and techniques out there that can help you grow your online presence as well as make the most of every hour you spend blogging.

What Is A Landing Page?

A landing page is an unconnected website page that is designed in order to encourage visitors to take one particular action.

Think about the homepage of your blog. On this page, you may display your latest blog posts, link to your about me page, show an email opt-in form as well as so much more. There are lots of different actions which your website visitors can take from this page.

But a landing page is created with a single goal in mind—to generate leads.

Most landing pages offer visitors a free resource in exchange for their email address or other contact information.

Why Do Bloggers Need To Care About Email Marketing?

The notion of Push/Pull marketing is simple. The “push” refers to reaching out actively to the potential customers. This can involve speaking promoting your blog at events as well as conferences. “Pull” refers to tactics which are used in order to draw visitors to you. This could include advertising in addition to special discount offers.

What Is SEO Writing?

SEO writing is the practice of writing content to rank on the first page of search engines such as Google. This involves researching keywords, putting together high-quality content which matches user intent and optimising your headers for easy page crawling.

How To Include SEO in Your Writing

Utilise Headings To Your Benefit

Headers assist Google’s web crawlers with understanding your blog post in addition to the sections within it.

Think about the crawlers as readers who are skim-reading your blog. They want to see an outline of what your blog will cover, that’s your H1. Then your H2s, H3s, H4s will break down the sub-topics within the piece.

So, your subheaders need to reflect the content in the body and incorporate high-intent keywords. When you use the correct keywords, meaning the ones your target audience is utilising, you have a far better opportunity in order to rank on the Search Engine Results Pages (SERPs).

Optimise Your Content For Featured Snippets

The featured snippets on Google are the most direct responses to search queries. For example, if you were to search for, “How do you write a blog post?” Google could use a featured snippet in order to show the best answer.

To earn a featured snippet for your company on Google, you’ll have to answer the question thoroughly and succinctly.

For example, if the search term is “How to screenshot on mac,” you are able to put “How to Take a Screenshot on your MacBook Computer” as your H1 or – alternatively – H2, which is followed by the steps in a numbered or bulleted list.

Once you’ve done that, make sure that you include part of the question in your answer. Utilising the example above, you would begin the paragraph with the following: “To take a screenshot on your MacBook, here are the actions you need to take …”

In addition, begin each sentence with an actionable verb, such as “click” and “select”.

If the keyword for which you would like to capture the featured snippet necessitates a definition, write down an answer that’s no more than 58 words.

Get in touch with the Digital School of Marketing

Would you like to become an expert content marketer? If you do then you need to study our Digital Copywriting and Content Marketing Course. Follow this link for more information.