We all know the immense value of keyword selection in digital marketing, but did you know that long tail keywords attract way more traffic? And long tail keywords not only attract more traffic, they attract the right traffic that are really interested in what your business has to offer, or the information contained in your blog.
There’s even claims that long tail keywords when used in copy writing for website content or when blogging can outperform your competition if they’re sticking to single keywords. That’s great news even for the seasoned copy writer or blogger when it comes to digital marketing success.
Focusing on long tail keywords is a really effective SEO tactic and when you’re responsible for a SEO strategy there’s no doubt it will involve in great detail ‘how to use keywords effectively’ so to get a better understanding of the how long tail keywords work and their importance it’s a great idea to complete a digital marketing course with an accredited course provider.
What exactly is a long tail keyword?
Most people think that a long tail keyword is defined by how many keywords they contain, but this isn’t the case. A long tail keyword is directly linked to the number of keywords used. The correct definition of long tail keywords is that this form of keyword optimisation is a complete phrase. Keywords have evolved over the past few years as people now type in specific phrases related to what they’re looking for when searching on Google.
How do long tail keywords work?
With shorter keywords the competition for ranking is aggressive, so the good news about users typing in specific phrases when searching is that the volume of results displayed are much lower, thus the chances of your content showing up increases if you’ve used specific phrases in your long tail keyword choice.
It’s become common practice now to target longer keyword phrases as they rank much better and receive interest from users with precise intention. Therefore, using long tail keywords improves your chances of connecting with a potential customer.