Social Media Marketing Blog

DSM Digital School of Marketing - social media crisis
Do You Know How To Prepare For A Social Media Crisis?
Being ready for a social media crisis is quite essential as one can strike at any given moment. The digital world will never stand still, which means that if disaster hits, and is not properly handled, it will soon be like a wildfire — quite difficult to contain. Having the…
DSM digital School of Marketing - social media marketing
How Can You Shift Social Media Marketing From Branding To Sales?
Performance marketing concentrates on social media marketing as a conversion tool, driving lead generation as well as sales as opposed to than vanity metrics alone. As opposed to tracking a post’s comments or reach, marketers can – for example – track how many readers click through to customised landing pages.…
DSM Digital School of Marketing - GIFs
How Brands Are Transforming GIFs In Social Media Marketing
Even if you don’t qualify as internet savvy, you’ve probably seen or heard about gifs. GIFs, or Graphics Interchange Formats, are image files which repeat continuously in a short loop. It’s common to see GIFs used for humour – for instance, a quick gif of a cat falling down. However,…
DSM Digital School of Marketing - social media marketing
How Can Social Media Marketing Can Improve Branding Relations?
Relationships are all over the place, and not just in our personal lives. They are present through the social media and business world as well. An instance of social media marketing involves marketing products or services using social media sites and social networks. Businesses can utilise social media to reach…

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