How Can You Shift Social Media Marketing From Branding To Sales?

Performance marketing concentrates on social media marketing as a conversion tool, driving lead generation as well as sales as opposed to than vanity metrics alone. As opposed to tracking a post’s comments or reach, marketers can – for example – track how many readers click through to customised landing pages.

This switch may be challenging for stakeholders in order to understand as well as accept at first. Larger organisations could have separate marketing teams for different product lines supporting the overall brand.

Within those teams, employees could have separate roles for organic as well as paid social media. For a successful performance marketing strategy, all teams are required to share a vision as well as a commitment to driving conversions through social media marketing. Not every post needs to convert readers into leads however it should be part of the journey towards getting them there.

Paying Attention To Social Media Marketing

While social media has officially been around for approximately 40 years, it wasn’t until after Facebook launched that companies started paying attention it as a powerful tool for digital marketing. It used to be that branding could be concentrated on print media, broadcast ads as well as newsletters (email in addition to flyers). The addition of social media meant that organisation now had another way so that they could connect with their consumers.

Brand consistency across every digital marketing touchpoints is a big challenge for every organisation, let alone each social network. How do you guarantee that you’re writing in a comparable tone in your email marketing, one which matches your brand’s voice in TV advertisements? How do you distinguish between the manner in which you speak to those two audiences, if at all? How do you make sure that customers are able to recognise your brand even if it’s their very first time seeing you on social media?

A brand is far more than a logo or set of colours. In addition, it’s so much more than a cover photo. A brand is how you make your customers feel. In addition, t’s built by taking a consistent approach across every interaction they have with your brand.

Make A Decision About What You Want To Promote And Sell

In order to get people to buy your company’s products and services, you need to build trust. However, how do you do that on Facebook or Instagram? Through building buzz as well as excitement so when you go to sell your products and services, individuals will buy.

Begin by thinking about what you would like to build buzz for. You don’t want to post merely anything on your business page. Rather, keep the end in mind:

• What product/service are you wanting to sell or what podcast or piece of content would you like to promote?

When you know what you want to build buzz for, you are able to frame the conversation for the next month. In order get people to purchase your business’s products as well as services, you need to build trust. However how do you do that on Facebook or Instagram? Through building buzz and excitement so when you go to sell your products and services, people will buy.

Begin by thinking about what you would to build buzz for. You don’t want to post just anything on your business page. Instead, keep the end in mind:

• What product or service do you like to sell or what podcast or piece of content do you want to promote?

At the time you know what you want to build buzz for, you can frame the conversation for the next month.

Get in touch with the Digital School of Marketing

Keen on learning more about social media marketing? If you do then you need to study our Social Media Marketing Course. Follow this link to find out more.