Relationships are all over the place, and not just in our personal lives. They are present through the social media and business world as well. An instance of social media marketing involves marketing products or services using social media sites and social networks. Businesses can utilise social media to reach out to their existing customers and reach new ones while promoting their business’s culture, mission, or tone.
An example of social media marketing is using social media platforms and websites to advertise a product or service. Researchers – as well as practitioners – are becoming more and more interested in social media marketing, even though e-marketing and digital marketing are still dominant terms in academia.
Social media marketing is a growing career opportunity. Owing to these working social media marketing methods, the industry is continuously growing at a super-fast pace.
A Powerful Tool For Marketing
While social media has theoretically been around for about 40 years, it wasn’t until after Facebook launched – over a decade ago – that companies began paying attention it as a powerful tool for marketing. It used to be that branding would concentrate on print media, broadcast ads as well as newsletters (email and flyers). The addition of social media meant that organisations now had a new way to connect with their consumers.
Brand uniformity across all marketing touchpoints is a challenge for every organisation, let alone each social network:
- How do you ensure that you’re writing in a similar tone in your email marketing, one that matches your brand’s vibe in TV adverts?
- How do you distinguish between how you speak to those two audiences, if at all?
- How do you make sure that customers are able to recognise your brand even if it’s their first time that they see you on social media?
A brand is far more than a logo or set of colours, and it’s so much more than just a cover photo. A brand is the way in which you make your customers feel, and it’s built by taking a steady approach across every interaction they have with your brand.
Cover Your Basics
We won’t go into the miniscule details of a basic branding, however what you do want to ensure is that you have is a consistent logo, colour palette, biography, boilerplate as well as handle. Some businesses like to change logo styling slightly between networks dependent on how small the allotted photo space is as well as the interests of those specific audiences. Whichever you select, the most important thing is to make sure that your profiles have a common thread which people will recognise as your brand.
Develop Your Social Media Marketing Personas
Your social media marketing personas are going to vary between the networks. Audiences on TikTok are younger than audiences on Facebook. This is the reality and if you use the same content across both networks, it’s possible that it won’t resonate the same way. To this end, it’s best to create multiple personas for your own marketing efforts.
Start with the company’s customer base and then map them to the different social media networks you use. For instance, your Twitter account could target millennial parents while your Instagram account targets small business owners. Having these established personas per network helps you to narrow down your content ideas and maybe even adjust your voice.
Do you want to learn more about social media marketing? If you do then you need to do our Social Media Marketing Course. Follow this link to find out more.
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