Social Media Marketing Blog

DSM Digital School of Marketing - Facebook reviews
Why do people value Facebook reviews so much?
There are 7.6 billion people globally (56.72 million of these are in South Africa) and 53% of these individuals are active users of social media. Out of the 4.021 billion social media users, approximately 55% are on Facebook. To make the statement that the entire world is on Facebook is…
DSM Digital School of Marketing - social media marketing course
What is covered in a social media marketing course?
Social media has become one of the top trends in digital marketing.  There are many reasons for this communication platform’s popularity and with millions of people and businesses spending a lot more time online, being visible on social media is vital to the success of a brand. If you’re passionate…
DSM Digital School of Marketing- SWOT analysis
Should You Do A SWOT Analysis Before Starting A Social Media Campaign?
If you’re familiar with that term ‘SWOT analysis’, don’t categorise it solely to the realm of traditional marketing. A SWOT analysis can be applied immediately to your social media strategy. Commercial entities, non-profits as well as social groups have the aim of remaining relevant as well as desirable to parties…
DSM Digital School of Marketing - social media manager
What does a social media manager entail in a business?
Nowadays most businesses need a dedicated social media manager to manage all aspects of their digital marketing campaigns.  In fact, any online marketing campaign is likely to be a dismal failure without such a skilled professional. Being a social media manager in a business entails having a keen eye for…

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