Why Social Media Is The Most Essential Part Of Digital Marketing

Social media is fast becoming one of the most vital aspects of digital marketing. This is because it provides incredible benefits which help to reach millions upon millions of customers worldwide. So if you are not leveraging this profitable source in your organisation, you are missing out on an incredible marketing opportunity. This is because it makes it easy to spread the word about your product and mission.

Recent statistics show that 90% of all marketers say social media marketing has increased their business exposure and that 66% of marketers who spend at least six hours on social per week have seen more leads? No matter what you sell as well as who you sell it to, making use of social media as a marketing tool can assist you with growing your brand and padding your wallet.

Social media is vitally important as it allows you to reach, nurture as well as engage with your target audience — no matter what their location is. When a company can use social media to connect with its audience, it can make use of its social media to generate brand awareness, leads, sales in addition to revenue.

How Social Media Helps To Improve Brand Awareness

Social media channels have to be one of the greatest, stress-free and lucrative digital marketing platforms that can be utilised in order to enhance your business’ visibility. To get yourself started, create social media profiles for your business and then start networking with people who will ultimately become your clients. By applying a well-developed social media strategy, this will help you to dramatically increase your brand’s recognition.

By spending just a handful hours per week, other surveys have shown that over 91% marketers asserted that their social marketing efforts substantially improved their brand visibility and improved user experience. Undeniably, having a social media profile for your brand will benefit your business and, with a regular use, it can also produce a wider audience for your company in no time.

Social Media Posts Drive Targeted Traffic

Whatever your industry, segment and audience happens to be, a substantial portion of your customers and leads are on social media. The latest study which was done by the Pew Research Center found that 68% of American adults are Facebook users so you can be sure than this number in South Africa is equally as high. Among 18 to 24-year-olds, 78% make use of Instagram and 45% are on Twitter.

Having access to all those customers will assist you with boosting traffic, particularly for new website content. When you upload a new blog or update your homepage, it can take a while in order for it to get traction with Google. That means that very few of your customers will know about the new content that is there until the following time when they’re searching for your product or service.

Utilising Social Media For Business Boosts Your Site’s SEO Rankings

Search engine crawlers know which of the pages on your website are consistently earning traffic and those which are just floating out there, forgotten as well as ignored. Although your killer content marketing strategy is the most important factor in your search rankings, pushing traffic to your optimised pages will cause these to climb much faster.

Many times, this can be as straightforward as re-sharing evergreen content (obviously, in addition to sharing your new content when it goes live). We recommend that you reshare each post once a month.

Get in touch with the Digital School of Marketing

If you are keen to discover more information about the best way to use social media marketing the right way for your company then you need to do our Social Media Marketing Course. For more information, please follow this link.