Social Media Marketing Blog

DSM Digital School of Marketing - roles of different social media channels
The roles of different social media channels
Once upon a time you could simply categorise social media networks according to their functional capabilities. Twitter for short-text content, YouTube for video, and so on. That time has passed. As more networks add rich features like live-streaming in addition to augmented reality, the lines between their feature sets are…
DSM Digital School of Marketing - media sharing
What is a media sharing site?
Media-sharing sites permit you to upload your photos, videos as well as audio to a website which can be retrieved from anywhere in the world. It is then possible for you to share that media with the world or just a select group of friends. Many media-sharing sites also permit…
DSM Digital School of Marketing - microblogging
What is microblogging?
The term ‘microblogging’ refers to a combination of blogging as well as instant messaging which permits users to create short messages that are posted and shared with online audiences. Social platforms such as Twitter have become very popular forms of this new type of blogging, especially on the mobile web.…
DSM Digital School of Marketing - style guide for social media
How to develop a style guide for social media
The term ‘style guide’ refers to a guide which s a reference point which sets standards for writing documents within your organisation. The focal point of the style guide is not normally a matter of ‘correct’ or ‘incorrect’ grammar or style. However, it rater provides guidance for instances where a …

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