You have to believe the hype because right this moment, we mean this very second, there are millions of active users who’ve plugged into Instagram. Approximately 500 million, on a daily basis, to be exact. Some of these people are live, most are looking at posts, while others are hooked…
Social Media Marketing Blog
Until just a few months ago we were limited as to what we could do with videos online, but that has come to a halt all thanks to Facebook for investing in Instagram. Now we have IGTV which supports between 15-second and 10-minute videos. This makes things more exciting. In…
Truth is that Instagram has evolved rapidly over the years since its acquisition by Facebook a while back. This means that the playing field keeps changing, and ever since then, it seems there’s a new feature being released every few weeks by Instagram. So, it’s a no-brainer that it is…
All business activities need to be measured, and social media marketing is no exception. For the business, the outcome of this type of marketing is mainly to impact ROI and to widen brand footprint. Nonetheless, we know that measuring the success of social media marketing can be quite a challenge.…
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