American author, Amy Jo Martin, encapsulates the crux of social media: “Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo, or update your status, you are contributing to your own digital footprint and personal brand.”…
Social Media Marketing Blog
Ah, the humble hashtag. It was first used on Twitter by Chris Messina in 2007 to ‘group’ related tweets together. However, these days you’ll find hashtags on almost every platform – even on those that don’t use hashtags. If your hashtag is popular, it means you’re trending. If you’re trending,…
When considering digital advertising solutions or social media marketing options, your first thought may be Instagram or Facebook. However, few think of the advertising solution powerhouse that is LinkedIn. It is especially powerful for business-to-business (B2B) companies as 61 million users are senior decision makers. Which means that when you…
Scrolling, scrolling, scrolling. Who would have thought that looking at pictures of other people could be so addictive? Welcome to the world of Instagram! Instagram is only nine years old but this platform already has 1 billion users and 500 million of these users use the platform every day. Only…
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