Search Engine Optimisation Blogs

DSM Digital School of Marketing - Google SERPs
Why you Should Aim to be on the First Page of the Google SERPs
Google has become the Yellow Pages of the 21st Century. It’s the go-to for anyone wanting to do research about a particular topic or find the contact details of a specific company. It’s a goal of most companies to be top of their Search Engine Results Pages (SERPs) for their…
DSM | Digital School of marketing - conversion rate optimisation
What is Conversion Rate Optimisation?
If you’re a pay-per-click specialist, then your main objective is to ensure you drive as much traffic to a website as possible. And if a percentage of the traffic converts, and if the campaign seems profitable, your job would be to optimise the campaign for bigger budgets. This will allow…
DSM | Digital School of Marketing - search engines
Why SEO Matters in 2019
We’ve talked about why Search Engine Optimization (SEO) should be a foundational pillar in growing your business online, however, in this article we are going to take a look at why in 2019, it’s more important than ever to focus on improving your website rankings. Back in the day if…
DSM | Digital school of marketing - search engine rankings
Why Care about your Search Engine Rankings
It’s a fact that majority of purchases (online and offline) start with a search engine. Think about it. What do you do before you buy a car or a watch? The chances are that you are first going to jump onto Google to have a closer look at the specs…

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