What Factors Make Your Website Mobile Friendly?

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In the digital age creating a website goes hand in hand with being a business owner. Websites serve as the gateway to a business, providing visitors with information about what you have to offer, how to get in touch with you and more.

But creating a website isn’t just about providing informational content. Ensuring that your website meets the changing needs of internet users is equally important. In today’s world, as more people prefer to use mobile devices over traditional desktop or laptop computers, your website has to be mobile-friendly.

What Does Mobile-Friendly Mean?

The phrase “mobile-friendly” refers to a website’s ability to accurately display its content on a mobile phone, tablet or other portable smart devices. If a website can’t be viewed properly on these devices it can ruin the overall user experience for visitors to your site. Unfortunately, this will also hurt your search engine ranking as people are likely to move on to another site.

Features Of A Mobile Friendly Website

Website designers consider mobile-friendliness to be a must for all website developments. Ensuring that your website is mobile-friendly is crucial to the digital success of your business.

Your website needs to work well on smaller screens, with touch controls, and less room to navigate. If this seems like a lot to handle, a digital marketing course can help you master the process of making your website mobile-friendly.

But for now, let’s take a moment to examine some of the most important features that make a website mobile-friendly.

  • Responsiveness

A responsive design forms the basis of a mobile-friendly website. A responsive design (custom-built or template-based) allows your website to adapt its layout to the device on which it’s being viewed (laptop, mobile device, tablet, etc). Without responsiveness, a user visiting your site from a mobile device will have difficulty viewing it because they will see a miniaturized version of your desktop site. This means they’ll have to scroll vertically and horizontally to find anything.

  • Easy To Read Fonts

For a site to be mobile friendly it has to be easy to read. Website templates usually include fonts that are easy to read on mobile devices, but you may want to test out a few options especially if your logo uses a specific typeface. Always choose a font with clean lines because they’re generally the easiest to read on mobile devices. And remember to increase your font size because no one likes straining their eyes to read super tiny text.

  • Optimized Images

Images are an important part of every website. And the last thing you want is for an image to appear distorted or extra-large when being viewed on a handheld device. Always resize your images and infographics to ensure they are displayed correctly on mobile devices.

  • Text Formatting

Properly formatted text is important for any website no matter where it’s being viewed. But with mobile users in mind, it’s a good idea to keep blocks of text short. Break up large amounts of text with paragraphs, subheadings and bullet points. This makes the content on your site easy to read on mobile device’s smaller screens.

  • Click-To-Call Option

It’s essential to have clearly listed contact options on your website. As such, there are some expectations that users have when accessing a website with a mobile device. The click-to-call option is one of them. Click-to-call allows mobile internet users to call your business with just one click. It’s convenient and serves as a great alternative to filling out contact forms which can be tedious on a mobile screen.

  • Optimize Buttons For Touch Screens

Call-To-Action buttons are an essential part of a website, especially on a mobile device. But with the limited screen size, these buttons can often appear too tiny and become difficult to get to. This is an easy problem to remedy. Simply adjust the size of your CTA buttons so that they’re easy to find and ultimately easy to use.

Get in touch with the Digital School of Marketing

Want to learn more about digital marketing? The Digital School of Marketing’s Digital Marketing Course is the perfect qualification for you to do this. For more information, follow this link.

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