Google Analytics social media reports may just be the best friend you didn’t know you had. Most marketers have a decent to fair understanding of what it is and how they work but there are plenty out there who find the stats and figures quite daunting.
You don’t have to be a maths boffin to read the reports and come to meaningful conclusions on your own – Google Analytics does the tough stuff for you. All you have to do is to understand the influence that social media has on your business, and realise how those reports can really help, especially when it comes to dealing with a crisis.
A Quick Response
When it comes down to a crisis, communication is key – timely communication. Knowing the best channel through which to reach your customers is paramount to staying ahead of a crisis. Google Analytics makes that choice simple for you, by letting you know what percentage of your traffic comes from each of your social media channels.
You can find this information by heading to the acquisition section in Google Analytics, selecting the ‘social’ tab, and looking at the overview. If Facebook gives you your most traffic, it would be a silly choice to respond to a crisis via Twitter. So, you would want your widest audience to receive your response first.