Digital marketing is indeed something to get excited about. The reasons for this are because it’s instant, relatively simple and advertising is extremely cost-effective. However, a lot of companies are still trying to achieve digital marketing as well as social media success. Unfortunately, in the process they are spending far too much money on traffic that isn’t relevant.
The last twenty years or so have brought about a digital marketing revolution, with online advertising completely revolutionising the manner in which businesses are reaching out to consumers.
Ads on television as well as billboards on the side of the highway are giving way to online advertising. This is because the more traditional advertising methods are slowly fading away thanks to new habits that people are adopting. For example, a lot of individuals are preferring to stream video content as opposed to subscribing to paid-for television channels.
The benefits of digital marketing and online advertising
Not only does online advertising allow companies the opportunity to reach out to more consumers at a fraction of the price, it also allows organisations to target particular demographics. When this powerful benefit is combined with real-time analytics – as well as the ability to monitor advertising spend closely – it’s not surprising that online advertising has become so popular.
Online and pay-per-click (PPC) advertising has seen a broad variety of advertising models during its history. Some of these are:
- Banners with fixed monthly fees, and
- Ads that run on a cost-per-impression basis.
Models are constantly evolving, which means that advertisers have the ability to tap into the potential of online advertising like they never were able to do before.