TikTok is the fastest-growing social platform. It is quickly becoming a social platform of choice for the young. In actual fact, the word ‘TikTok’ is now frequently used as a verb by its users, e.g., “Let’s TikTok together today.” Many brands have made the decision that they want to have a TikTok presence. However, they are uncertain what they should do. TikTok is so new that a lot of brands and marketers are still not sure about its significance to them, or the opportunities it provides.
Why TikTok Video Marketing?
Many company owners haven’t taken the time to figure out how TikTok is able to function as a marketing tool. Perhaps this is as they think the platform only has a ‘young’ user base. However, TikTok is now appealing to a wide range of users.
In fact, almost 38% of TikTok’s users within the US are above the age of 30. The low business competition offers a massive opportunity as you can reach many people at a fairly low cost.
However, should you use it for your business?
Why Your Brand Needs A Video Marketing Mission Statement
Similar to putting together a mission statement for the brand’s content strategy, it’s beneficial to have one for your video marketing strategy as well.
There is a requirement for a mission statement that serves as a useful tool to bring forth a brand’s strategy. As well, it gives teams a compelling easy-to-recall message which will provide an overall direction to a video marketing strategy.
A straightforward one-liner statement that answers these questions could do:
What kind of content are you planning to make?
Whether it’s for entertainment or educational reasons, the brand’s identity as well as target audience should determine the kind of post that they need to create.
Who are you generating this content for?
A thorough outline for the target demographic is required to create videos which will appeal to the audience.
What should your audience carry away from your videos?
Determine what value, tasks, or goals the video will add to assist the target audience to achieve what they want to accomplish.