TikTok is the fastest-growing social platform. It is quickly becoming a social platform of choice for the young. In actual fact, the word ‘TikTok’ is now frequently used as a verb by its users, e.g., “Let’s TikTok together today.” Many brands have made the decision that they want to have a TikTok presence. However, they are uncertain what they should do. TikTok is so new that a lot of brands and marketers are still not sure about its significance to them, or the opportunities it provides.
Why TikTok Video Marketing?
Many company owners haven’t taken the time to figure out how TikTok is able to function as a marketing tool. Perhaps this is as they think the platform only has a ‘young’ user base. However, TikTok is now appealing to a wide range of users.
In fact, almost 38% of TikTok’s users within the US are above the age of 30. The low business competition offers a massive opportunity as you can reach many people at a fairly low cost.
However, should you use it for your business?
Why Your Brand Needs A Video Marketing Mission Statement
Similar to putting together a mission statement for the brand’s content strategy, it’s beneficial to have one for your video marketing strategy as well.
There is a requirement for a mission statement that serves as a useful tool to bring forth a brand’s strategy. As well, it gives teams a compelling easy-to-recall message which will provide an overall direction to a video marketing strategy.
A straightforward one-liner statement that answers these questions could do:
What kind of content are you planning to make?
Whether it’s for entertainment or educational reasons, the brand’s identity as well as target audience should determine the kind of post that they need to create.
Who are you generating this content for?
A thorough outline for the target demographic is required to create videos which will appeal to the audience.
What should your audience carry away from your videos?
Determine what value, tasks, or goals the video will add to assist the target audience to achieve what they want to accomplish.
Use Appropriate Hashtags
As with many other social media networks, TikTok users rely on hashtags so that they can catalogue their videos and look for clips by subject. If a user clicks on the “Discover” magnifying glass that is at the bottom of the screen, they see a list of videos which are sorted by trending hashtags.
Some of the benefits to a brand utilising TikTok hashtags are to:
- Amplify the reach of your content,
- Identify competitors, and
- Get more followers.
Although you should include appropriate hashtags on your videos, you should possibly avoid the most popular generic hashtags. Your videos will most probably become swamped in a sea of content. This means that it is better to have your videos stand out in less popular categories. As with all forms of marketing, you want your videos to be seen by those people most relevant to your campaign, so don’t concentrate on hashtags just because they are popular. In addition, remember that this isn’t Instagram. Don’t be persuaded to use 21 hashtags on TikTok. Doing this will take away the effect of your videos.
Partner With New Creators Through TikTok Marketing Campaigns
If you’re struggling to establish a following on TikTok, you might want to think about partnering with relevant creators on the platform. For example, if you’re in the digital marketing niche, you might want to create videos with others within this field that have more followers.
You are able to find these people by searching for appropriate content on TikTok.
When you come across a person who looks as if they’d be a good fit, send them a short and friendly message which lets them know you’re interested in partnering with them. This can be a little bit of a numbers game, so it could be a while before someone takes you up on your submission. That said, as your follower count starts to grow, you may find more people are eager to partner with you as the benefits of doing so are now greater.
Do you want to discover more about video marketing? If you do then you need to do our Advanced Digital Marketing Course. Follow this link to find out more.
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