Meet Tracy. She’s a 32-year-old who works as an interior designer with a penchant for the vintage – in everything. Her hobbies are singing – which she does with a band of her friends at her favourite place to hang out. She’s a night person whose mood lifts from mildly interested to deliriously happy as the day progresses. So, her best mood is closer to evening time.
This bit of information may seem unimportant but can set your business apart from the rest in a significant way. Knowing your target market is extremely high in the priority list of running a well-received marketing campaign.
When you connect with your client, truly and authentically, they will hang on your every word. With over 7 billion people in the world, each one of them wants to feel special, individual. Having a personalised approach to your market makes you the friend who wants the best for them rather than a business selling a product or service. Take the time and resources to get to know your client better. It’ll serve you and your business to strive in a competitive market.
The best ways to get your way
Your clients change as often as the weather. This Monday won’t be the same as that Monday. Understanding this, helps you get ahead of the pack. If you gain insight on what makes your client tick, you’re able to be everything they need when they need it.