There is no doubt in any marketing expert’s mind that Google Analytics is arguably one of the most powerful digital marketing tools available today.
Not to mention that it’s completely free.
Today, digital marketing forms a big part of most companies’ roadmap to success. Google Analytics can be seen as the GPS that can safely navigate their digital and online marketing efforts in the right direction.
Why Should You Use Google Analytics?
If you are planning a digital marketing strategy, then chances are you already have a website.
Knowing this, ideally, you want to learn more about how your website is actually performing. Without any form of data, you will be flying completely blind and will never really know if your digital marketing efforts are yielding any results.
Google Analytics can help you determine whether a specific online campaign or strategy is paying off or not. On top of that, it also helps you identify how visitors are using your website.
What Can You Do With Google Analytics
View Your Traffic
Google Analytics allows you to see how many people are visiting your website on a daily, weekly and monthly basis. The longer you use Google Analytics the more data you will gather. This will allow you to identify if your website traffic is growing or declining overtime.
Learn More About Your Audience
Google Analytics can also identify the type of visitors your website is receiving. For example, once you’ve gathered enough data, you can see the average age and gender of your visitors.
Under demographics Google Analytics also breaks down the location and interest of your visitors. This will give you a better understanding of who’s visiting your website.
Where is Your Traffic Coming From
Google Analytics can also help you identify where your traffic is actually coming from:
- Are people finding your business organically? If not, maybe you need to look more buff up your organic search optimisation strategies.
- Are they coming from your paid social media campaign? If so, then it means your adverts are getting some attention.
Understanding where people are coming from will allow you to either improve specific channels or double down on the strategies that are working.
How Are People Using Your Website?
With Google Analytics you will be able to track the behaviour of your visitors. Are people finding what they are looking for? What is your average time on site? Anything less than 30 seconds might indicate that people either didn’t find what they were looking for or they weren’t really the right visitor for your website.
Are people on your site for long periods? If so, how many enquiries are you getting on a daily basis? If people are hanging around but not enquiring it might indicate that your site is not answering all the questions in their mind.
How Many People Are Converting Into Customers?
If you’re an e-commerce store then Google Analytics can help you track the amount of purchases, the average basket size of an order, where that customer came from and how frequently they buy from your website.
This is all very valuable data to have if you want to improve your business.
On the other hand, if you’re a B2B business, and rely on enquiries, Google Analytics can show you how frequently people are enquiring, where they are coming from or potentially help explain why people are not enquiring.
We hope that this article has opened your mind to the power of Google Analytics.
If you want to learn more about digital marketing then make sure to have a look at our Digital Marketing Course which will open your eyes to the power that digital marketing has to offer for your business.
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