The notion of personal branding is not a new one. As far back as the mid-90s, executives started to make the difference between the need to build their company’s brand as well as the intrinsic value in building their own. However, fast forward 20-plus years later to this new digital era and executive branding is just a necessity for any CEO in today’s workplace.
The reality is that executive branding is not just a vital component of professional networking. It can pay dividends in promoting future career opportunities, managing your reputation as well as boosting your own organisation’s brand. Think about this: global executives assign 45% of their company’s reputation to the reputation of their CEO.
If you’ve ever wondered why particular peers or otherwise emerge out of nowhere to national fame, we can tell you it’s not because they are simply smarter than the rest of us. Chances are that it’s as they made a strategic, concerted as well as sustained effort to build their personal brand.
There’s no point in putting off building your personal brand as it’s not going to take place overnight, so you might as well get as much of a head start as you can. Even if you’re stuck in a rut, you won’t be for long if you begin following these points. Having a personal brand, particularly in today’s competitive market, is essential for a long as well as successful career, so don’t delay.
Have Strong Values
And stick to them, naturally.
Ultimately, your values – as well as the actions you take on the back of those – are a massive part of who you are, personally and professionally. Take some time in order to think about what values you hold most dear and what defines you? What is very important to you? When you have a list (not too long, mind you) prioritise them according to which values you hold in highest regard.
However don’t forget that you need to enjoy yourself along the way.
If you really enjoy what you do, the client’s enjoy working with you and you enjoy coming into work every single day. And this becomes the culture.