Nowadays, the reputation of a brand progressively influences the buying decision of prospective customers. In a heavily digitalised society, organisations are constantly being evaluated and are able to get public feedback via social media platforms at any point of day or night. This means that it is especially important for brands today to work on actively the reputation of their own company as well as to introduce an effective online reputation management strategy.
What Is Online Reputation Management?
The term ‘online reputation management’ simply refers to action plans that are focused on building as well as keeping up the reputable opinion of a brand on the online space. A great online reputation is vital as it helps in revamping your online presence, goes a long way to marketing your brand, countering negative views of your brand in addition to maintaining consistent communication with your customers.
For a company, its online presence as well as its reputation are two of the most valuable assets it possesses. Online reputation plus online word of mouth go hand-in-hand because what your audience is saying about you may make or break your brand. With everybody attempting to perfect their brand image, online reputation management trends are showing up everywhere we look.
The usage of artificial intelligence (AI) is becoming increasingly popular in the world of digital marketing. Conversely, the Internet of Things (IoT) will also play a bigger role in the future as marketers are able to rely on the help of IoT when using AI. For instance, devices with sensors, cameras and countless other pieces of equipment may be used in order to collect and process more detailed data for AI as well as machine learning algorithms.
The customer experience may also be improved by utilising AI and IoT as brands may use the information and insights in order to optimise customer engagement at each touchpoint. At the same time, brands are able to meet customer needs more accurately and precisely with appropriate messages and offers.