“The only true happiness lies in knowing who you are.” Laurell K. Hamilton
Even though Laurell was talking about your personal identity, we’re pretty sure the same can apply to your brand identity. Brands who don’t know who they are, are usually not happy people. And the brands who do know who they are get all the sales and followers.
Brand identity is how you want your customers to perceive you and how you present yourself to the market. It includes letting customers know who you are, what you offer, and why they should choose you.
Competition is rough out there, and it can be hard to stand out, but that’s where social media comes in. Social media is, without a doubt, one of marketers’ most powerful weapons when it comes to building brand identity. This is because you have access to billions of potential customers. And if you want to experience the true happiness that Laurell Hamilton refers to, here’s how you can develop your brand identity on social media.
Ways to develop your brand identity
Focus on consistency
You need time and dedication when trying to build a strong and consistent brand across all your social media channels. In other words, you must have a unified presence across your website and social media channels and be consistent with graphics, colours, fonts, style, language, and posting routine.
Distinguish your voice and let it be heard
Think of your brand and try and imagine it as a person. Think about what kind of language and tone that person would use. Think about the type of things they would share on social media. Once you’ve determined the voice of your brand, ensure you are posting regularly on your social media, so that your customers can get to know your brand.