The term ‘social media influencer’ refers to an individual who uses a variety of social media platforms to air their opinions on specific brands or products. As a result, they will influence their target audience.
The concept of an influencer is simple
A social media influencer is a ‘normal’ person who represents the general public. They honestly review and discuss products and build a trust relationship with their target.
They can affect the buying of specific products by reviewing them across platforms, such as:
- Twitter, and
They efficiently use their authority, knowledge, authenticity, leverage or position of power – within the industry – to engage with their followers.
It always starts small
Every social media influencer starts with zero followers and zero influence. This is important to remember if you’re sceptical about trying to cultivate more followers or if you can’t see yourself reaching your current, massive influencer targets.
Individual interactions make a difference
Personal interactions are valuable in almost any social media marketing strategy. Why? This is because people like to feel like they mean something.
So how can you extrapolate this learning to social media influencers? Rather than broadcasting to a big group of people all at the same time, focus on answering specific questions,. Alternatively, hone in on replying to content created by individuals in your core following. This is because if they feel listened to, valued, and respected, in all probability they will become much more loyal — and encourage their friends and followers to follow you as well.