Copywriting is a people’s profession. Though most pen warriors sit behind laptops or PCs in isolation, they should ideally have an intuition about what readers are going to resonate with. Other than the making of spelling errors, there are a few email taboos that copywriters should leave well alone. This article dissects the perfect email, and offers a few solid email-crafting pointers to take note of:
A solid email subject line immediately grabs the attention of a reader, and should prompt them to take action (opening the email being the first) and look at what the contents of the mail has to offer. Subject lines with emojis seem to enjoy increased open rates, and try to get the message across in as few words as possible.
How do you greet your spouse or partner? Is it the same as when you greet your parents? In most cases it won’t be, and this emphasises the need for thought when starting your email. Avoid clichés like ‘Dear [person]’ or ‘Greetings [name], and opt instead for something different; like ‘Howdy [person]’ or ‘Howzit [person]’.
Once your greeting is finalised considering the formality and tone of your email, the next step is to get right into it. An introductory paragraph is an excellent point of departure. It should introduce the body of the mail by summarising what readers can expect to find out about below the intro paragraph.