Everyone watches YouTube. Over 75% of people aged 15 and up are on YouTube, part of over 2 billion active users per month, making it the most popular website in the world after Google. The potential of a huge audience is a great reason to market your business on YouTube.
Not only is your audience on YouTube, however as the internet’s second-largest search engine, YouTube can assist with improving your SEO in addition to your overall brand presence. YouTube gives marketers the opportunity to present exclusive content which is easy for viewers to consume as well as share.
A YouTube marketing strategy can be an intimidating tool for brands. It mixes a strategic principle — SEO — with one of the most resource-demanding forms of media — video.
Create A Great Channel Layout & Organise Your YouTube Content
The primary step in YouTube marketing is to have a great channel layout. When individuals come to your channel, they need to know what you’re about and what types of videos you have.
Consistently updating your channel with content will make sure that your channel feed is kept active, boost your presence on YouTube as you build an audience. You need to be aiming for a minimum of one video per week, however the correct amount of content is dependent on your audience, your goals as well as your content.
One straightforward way is to create a steady stream of content is to create shorter versions of long-form content. Construct a theme around a topic and then post bite-size versions of the theme on a weekly basis. This will make sure that your audience is kept engaged and coming back for more.
Write Engaging, Must-See Titles
A YouTube marketing strategy is all about presentation. Titles are make-or-break when it comes down to your video’s performance. Ask yourself this question: are you showing your content as “must-see” or “meh?”
The secret to crafting killer titles is snatching your audience’s attention without resorting to clickbait headlines. People crave content which is entertaining. Likewise they want to know what your video is about from the word go.
Learn About Your Audience
What does your audience really want? To figure this out, you need to answer two questions:
- Who are you making videos for?
- What are they already watching on YouTube?
To start, it’s helpful to know some basic YouTube demographics. YouTube has over 2 billion users and 72% of internet users regularly browse YouTube. A total of 77% of people aged between 15 and 35 use YouTube. As opposed to other social platforms, there isn’t a large drop-off in that rate for older users.
Spend some time researching who your target audience is already following on YouTube. What types of videos do they watch? (If you don’t have your target audience figured out yet, we have a free buyer persona template to help out.)
Figure Out What Your Audience Wants
With any kind of content that you produce, you want to make sure that it’s aligned with what your audience would like. Whether you’re penning a blog post or creating a video, begin by getting to know your audience and what kind of content it is they want to see from you.
If you’re just beginning to promote your YouTube channel, have a look at your competitors or other video creators in your industry. Look at which of their videos is getting the most views as well as engagement. This will give you a good idea of what topics your audience would like to learn about and what style of videos they would rather watch.
Another great solution is to look at your YouTube Analytics if you’ve uploaded videos already. YouTube gives you detailed information regarding audience demographics, location, engagement and other useful stats.
Do you want to learn more about developing marketing strategies? If you do then you need to check out our Marketing Strategy Course. Follow this link for more information.
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