Everyone watches YouTube. Over 75% of people aged 15 and up are on YouTube, part of over 2 billion active users per month, making it the most popular website in the world after Google. The potential of a huge audience is a great reason to market your business on YouTube.
Not only is your audience on YouTube, however as the internet’s second-largest search engine, YouTube can assist with improving your SEO in addition to your overall brand presence. YouTube gives marketers the opportunity to present exclusive content which is easy for viewers to consume as well as share.
A YouTube marketing strategy can be an intimidating tool for brands. It mixes a strategic principle — SEO — with one of the most resource-demanding forms of media — video.
Create A Great Channel Layout & Organise Your YouTube Content
The primary step in YouTube marketing is to have a great channel layout. When individuals come to your channel, they need to know what you’re about and what types of videos you have.
Consistently updating your channel with content will make sure that your channel feed is kept active, boost your presence on YouTube as you build an audience. You need to be aiming for a minimum of one video per week, however the correct amount of content is dependent on your audience, your goals as well as your content.
One straightforward way is to create a steady stream of content is to create shorter versions of long-form content. Construct a theme around a topic and then post bite-size versions of the theme on a weekly basis. This will make sure that your audience is kept engaged and coming back for more.
Write Engaging, Must-See Titles
A YouTube marketing strategy is all about presentation. Titles are make-or-break when it comes down to your video’s performance. Ask yourself this question: are you showing your content as “must-see” or “meh?”
The secret to crafting killer titles is snatching your audience’s attention without resorting to clickbait headlines. People crave content which is entertaining. Likewise they want to know what your video is about from the word go.