Social media has never been a better avenue for marketers to venture down than it is at the moment. It is estimated that Facebook has approximately 2.74 billion monthly active users, with these users spending around 34 minutes per day utilising the platform. And there are no signs of this rate slowing down.
It is for this reason that marketers, salespeople as well as business owners alike are utilising Facebook and other social media channels in search of new leads, new sales as well as even new employees. What was once seen as an addition to marketing has now become the main avenue for marketers to reach out to consumers.
Social media marketing is here to stay. Many believe that it will only continue to grow in prominence within the coming years. However how can marketers convert the conversations they have on social media into leads for their company?
Use A Lead Magnet
If you’re not using lead magnets with social media already, it’s high time that you start. A lead magnet is something which you give away for free in exchange for someone’s contact information.
Think about what your target audience wants or needs, and offer this to them for free. Also, you may consider offering discounts for your business. Keep on trying different things until you find something which converts well.
Here’s a comprehensive list of some lead magnets you can try:
- Product Sample,
- Cost Calculator,
- Guide Book,
- Exclusive content,
- Local Event Ticket Giveaways, and
It’s very important that you get an email address or a phone number from your prospects. This gives you the ability to reach out to them personally, which is vital for closing the sale and turning them into customers.