Social media has never been a better avenue for marketers to venture down than it is at the moment. It is estimated that Facebook has approximately 2.74 billion monthly active users, with these users spending around 34 minutes per day utilising the platform. And there are no signs of this rate slowing down.
It is for this reason that marketers, salespeople as well as business owners alike are utilising Facebook and other social media channels in search of new leads, new sales as well as even new employees. What was once seen as an addition to marketing has now become the main avenue for marketers to reach out to consumers.
Social media marketing is here to stay. Many believe that it will only continue to grow in prominence within the coming years. However how can marketers convert the conversations they have on social media into leads for their company?
Use A Lead Magnet
If you’re not using lead magnets with social media already, it’s high time that you start. A lead magnet is something which you give away for free in exchange for someone’s contact information.
Think about what your target audience wants or needs, and offer this to them for free. Also, you may consider offering discounts for your business. Keep on trying different things until you find something which converts well.
Here’s a comprehensive list of some lead magnets you can try:
- Product Sample,
- Cost Calculator,
- Guide Book,
- Exclusive content,
- Local Event Ticket Giveaways, and
It’s very important that you get an email address or a phone number from your prospects. This gives you the ability to reach out to them personally, which is vital for closing the sale and turning them into customers.
In order to remain in front of your audience, it is necessary for you to post consistently. With such a large margin of individuals on Facebook comes a sea of posts, likes, comments as well as shares. In order to even have the opportunity to talk with your audience, you need to take the time to post at least daily on Facebook, Instagram as well as the other social media platforms that you may be Utilising. Your audience can’t interact with you if they never see your posts, and if they never interact with you, then they will never become a customer.
Always Include Calls-To-Action
In order to get information from lead magnets, you need to always have a clear call-to-action (CTA). The more straightforward and clear the process is, the more likely it is that you will get good leads. Make what you want from them as clear as what you’re providing.
Imagine that you had two forms in front of you. Each one will get you exactly the same free product. One of the forms is just asking for your first name and email address. The other is requesting your full name, home address, phone number, job title, company name as well as email address.
Which of these forms would you fill out?
If you’re like most individuals, you’d probably fill out the shorter form which only wants a couple of pieces of information from you. Keep this in mind while putting lead magnets as a long or complicated CTA is the most common reason individuals abandon the process.
That goes for every CTA during the sales process. You want every single step to be as simple and straightforward as possible. In fact, over 20% of individuals abandon their shopping cart in online stores owing to the length of the process.
Remember that you’re not the only organisation in your industry. If your process is far too complicated, it’s easy for someone to go somewhere else in order to get what they want. Set yourself apart with simple processes to see sales soar.
Do you want to study social media marketing? If you do then you need to do our Social Media Marketing Course. Follow this link to find out more.
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