Getting a comprehensive idea of who your audience is on social media (in other words, their interests, goals as well as personas) is only helpful if this information is utilised in order to inform the manner in which you will communicate with them. Tailoring your social media content specific to your customers as well as prospects will increase engagement which is the beginning of a connection.
Asking for the sale every now and then is not the end of the world, but constantly asking people to check out your company, product or service can end up being annoying. This means they might end up unfollowing you. That’s the last thing you want, especially if you worked so hard to get them to follow you in the first place. So, what type of content should you post on social media that can help strengthen awareness around your brand?
Here are steps to customising your social media content to fit your audience:
Find out the place at which your customers are
Even if you comprehend your audience’s pain-points in addition to their behaviours, it is possible for you to create the finest social media content, it won’t ever get you far if nobody finds and reads it. Research where your audience is spending most of their time online and focus your social media marketing efforts there.
Equally significant as analysing the channels which your target audience adopts is taking into account the social media accounts that your competitors are managing. This will offer a baseline relative to which it is possible for you to gauge industry activity as well as determine what actions you should be taking.