Building brand authority looks like more than merely outlasting your competitors. Also, it takes more than just publishing a website. While launching a high-quality website is definitely one of the first steps and there are many other means of reaching the goal of building your brand authority. After all, it would be too easy to hit “publish” and then expect the consumers to come to you, right?
What building brand authority really takes is a consistent strategy as well as staying on top of trends in your industry niche. It means branching out across a number of different content platforms to deliver your message, your product or your service to the masses. No matter what kind of content you generate (short-form, long-form, video, etc.), sharing it to a variety of content platforms will assist you boost your brand credibility.
What Are Content Authority Basics?
As a brand, how do you describe content authority, or know that you’ve earned it? The number of likes as well as shares on a blog post or video? Sales leads? More reliable web traffic from a key target market? Positive reviews in addition to comments?
It’s important that you clarify what content authority means to the organisation as a whole.
True content authority is its own growth engine. The content itself is useful and responds to key questions in a powerful way which gets likes and shares now — as well as in the years to come. For instance, if you write a blog on creativity, and posts from a couple of years ago are still being read, shared as well as liked right now, the content is essential to your personal brand, and the blog gives traffic you don’t have to work for now as you already shared the post when it was new.
Establishing content authority is about thinking long and short term:
- How can your brand look at a variety of topics to answer questions in a manner that’s evergreen as well as informative?
- What keywords are associated with the brand as cornerstone keywords which will remain consistent and relevant search terms?
- Are there industry insights content creators which can pair with additional insight or knowledge and then share them easily?
Considering these aspects as important parts of content planning and development is what sets a brand up for strong, consistent visibility on search engines, in social media, and through web traffic that builds organically over time.