A digital salesforce is one which uses digital channels to optimise sales opportunities. An agile digital salesforce is one that engages in phases of work, frequently reassesses its plan by setting short, achievable goals. In addition, such a workforce adapts its sales strategy accordingly.
Customers are five times more reliant on digital content than they were in the early 2000s. And since then, all online platforms have changed immensely and will continue to do so rapidly.
How can companies manage the use of these digital platforms which are ever-changing?
Keep your digital channels clean and up to date
Two out of three potential customers will visit your website and social media platforms to determine whether your product or service is worth buying. They will scrutinise your ratings, reviews, responses and online complaints. You are responsible for keeping up with the times but, more importantly, to keep your digital channels neat and functioning. Take a trial-and-error approach to establish what works and what doesn’t and adapt to how customers behave as much as needed.
Create content as far and as wide as the horizon
Internet users are looking for accurate information – it is as simple as that really. Creating reliable, accurate and meaningful content which adds value to the consumer helps your brand stand out from the rest. It drives to more traffic to your online sales channels which leads to more conversions and, ultimately, higher revenue. But remember, people are smarter than they’re often given credit for. They will be able to distinguish between a digital marketing piece disguised as a fluff piece and a relevant, informative online article. Don’t be guilty of the former as it will sever relationships faster than one can say ‘revenue’.