When a person starts out in their chosen career – or perhaps even their second or third career – often many people will make the decision of what career path to follow because they think that it ‘would be cool’ to be in that profession.
Unfortunately, if you do follow this mindset it is very likely that you won’t make it and you’ll be the one who changes career paths every couple of year. In order to choose a career that will be sustainable for you, you need to take a long, hard look at yourself to see if you have the characteristics that will make you a good fit for that profession.
In this article, we’ll take a look at what characteristics you should possess to be a great digital sales manager.
Digital sales manager characteristics
At their very core, a digital sales manager needs to be people-centred. The reason for this is that they will be interacting with people – on a daily basis – in order to convince them that they need to buy what the company’s offering.
The worst type of digital sales manager is someone who pushes the sale above all else. As Jeffrey Gitomer said: ‘Value the Relationship More Than Your Quota.’ This holds very true for salespeople. If a prospect, who they’re trying to convert into a sale, says – point blank – that they’re not interested in what they’re selling, you have to respect this and end the conversation. Rather preserve the relationship that you have with them so that when you develop new products, you can call on them once again. If you sour the relationship, chances are good that they will not want to hear from you again. This means that as a digital sales manager you need to know how to read people and, most especially, know when they’ve heard enough.