By the end of 2019, it is estimated that there will be 2.77 billion social media users worldwide. Furthermore, it is said that the majority of consumers research a purchase on social media before they buy anything online or in a bricks-and-mortar store.
This is a massive potential marketing audience for businesses to tap into. However, social media marketing is not as easy as just making a couple of posts on any-old social media platform and hoping for the best. The days of such a spray-and-pray approach to marketing are long gone as now companies are able to draw actionable insights from their digital marketing efforts that they are able to transpose onto other similar campaigns in the future.
So then the question is how can a business use social media marketing in order to ramp up their lead generation and – ultimately – their sales? Before we answer this question, there are a number of fundamentals that you need to deal with. In this article, we’ll cover some of these.
Social Media Marketing for Businesses
Are you B2B or B2C?
The first thing that you’ll need to establish is if you’re a B2B or a B2C company. There’s no doubt that social media marketing will work for you, however this is dependent on whether or not you’re using the right channel:
- A B2B brand needs to find its home on LinkedIn. As this is the premier business to business networking site, members are spending time on this channel in a business mindset. They are open to talking about new business opportunities and are more receptive to what you have to say. This means that if you’re a B2B brand, you need to be on LinkedIn. This is not to say that B2B brands don’t have a home on B2C channels such as Facebook but the strategy that you adopt on these channels is totally different to LinkedIn.