Digital Marketing Blog

DSM Digital School of Marketing - present
How to present effectively
Delivering a presentation sets you on public display. An audience not only listens to the ideas which you present bit it also responds to the way you make use of your voice as well as your body. You need more than a beautifully written presentation to produce an impact. You…
DSM Digital School of Marketing -presentation
Practical suggestions about how to create a presentation
The prospect of making a presentation fills some folks with dread, while others enjoy the experience. However you feel, introducing your work to an audience is an essential part of professional life for digital marketers. Presentations are an excellent way to talk directly to people who are interested in your…
DSM Digital School of Marketing - PPC manager
How NOT to work with PPC managers
The thing is: pay-per-click advertising is a stressful area of digital marketing. There are countless factors at play every time a PPC ad goes live, and PPC managers are usually the ones to blame when things go wrong. It might be a relatively new branch of advertising, but PPC is…
DSM Digital School of Marketing -laws of advertising
The 11 occasionally immutable laws of advertising
What have you heard about advertising? Thought-leaders in the advertising industry understand advertising. Many of them have been doing it, at least in a digital marketing context, since the dawn of the internet. There are also countless smaller voices, airing their opinions about what works and what doesn’t (sometimes in…

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