The “new normal” world we’re moving into post-pandemic is going to be like unchartered territory for many advertisers. For one, some social media platforms were actually declining in user figures before lockdown forced most of humanity indoors and onto their devices in the name of boredom slaying. Today, social media…
Digital Marketing Blog
Here’s a crazy stat from earlier in 2020: A whopping 94% of marketing professionals (of 596 EMEA marketing respondents to a recent Mobile Marketing Association survey) believe that mobile advertising is definitely a highly-effective addition to any marketing mix. This in itself is evidence of the mobile takeover that is…
Before we look at how you can advertise your newly minted podcast, we’ll start by having a look at the two main pillars of podcasting. These are quality content and time. We need to ensure that what we’re currently producing is worth promoting and that we have reasonable expectations around…
In the past number of years, the advertising industry has changed. With the emergence of social media, new techniques of capturing metrics and changing customer values have fundamentally changed marketers’ relationship with their audience members. According to stats which were published by the Pew Research Center, messaging as well as…
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