Digital Marketing Blog

DSM Digital School of Marketing - customer loyalty
Tips to increase customer loyalty in digital marketing
A customer that is loyal is a customer for life. Think about it: legacy brands are only considered to be legacy because they have become “household names” and are instantly recognised by most people. This has happened because these brands have successfully differentiated themselves as the “best” in the eyes…
DSM Digital School of Marketing - digital marketing funnel
How To Perform Optimisation Of Your Digital Marketing Funnel
Your digital marketing funnel serves a critical purpose in your overall sales funnel. The intention of any marketing campaign is to lead the potential customer down a path to conversion using the general AIDA (attention, interest, desire, action) principle. With digital marketing, this funnel uses online platforms to walk consumers…
DSM Digital School of Marketing - advertising agency
How is an advertising agency structured?
The organisational structure of an advertising agency involves the same fundamental elements, irrespective of the firm’s size. An account services team is responsible for managing client relationships; the creative team is responsible for developing the advertisements. Then, media specialists will select the media outlets which will run the ads. A…
What Does a Workflow Procedure Look Like in an Advertising Agency?
What does a workflow procedure look like in an advertising agency?
All advertising agencies will have their own processes that they follow, which suit the business; however, there is one basic workflow that all agencies follow. Brief The client will approach the advertising agency with a specific need. He or she will either have a brief that it already conceptualised that…

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