Digital Marketing Blog

DSM Digital School of Marketing - effective delegation
What is effective delegation?
Effective delegation thrusts authority down vertically through the ranks of an organisation. It must not be confused with participative decision making, in which there is a sharing of authority. Delegation allows employees to make their own decisions. Delegation is the assignment of authority to another person in order to carry…
What Does ‘Creativity’ Mean in Advertising?
What does ‘creativity’ mean in advertising?
Creativity in advertising does not happen in a vacuum. Productive uniqueness and imagination are valuable in all areas, even those that relate to such usual managerial tasks as the planning as well as the organisation of advertising departments in addition to the establishment of controls. The creative process is not…
DSM Digital School of Marketing - advertising industry
What is the structure of the advertising industry?
Generally speaking, since the 1980s, a lot of advertising agencies have tended to move in the direction of a common structure. In the past, each agency offered a number of different marketing services under one roof. However, there has been a remarkable about-turn in the environment over the past 30…
DSM Digital School of Marketing - marketing communications
The Philosophies And Approaches Underpinning Marketing Communications
Creativity is that rare ‘thing’ that shapes the human experience and drives progress in every human effort, from the arts to the sciences, business, and technology. We celebrate and honour individuals for their creativity, identifying distinguished individuals, as well as complete cultures and societies, in terms of their creative accolades.…

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