Just like a newspaper, magazines have been significantly affected by the impact of the Internet. With so much information available nowadays online, advertisers, as well as readers, are accessing content on the Internet. This is causing a decline in both revenue and readership. These changes are forcing magazines to adapt…
Digital Marketing Blog
People have brief attention spans when it comes to absorbing websites, pages and online content. It follows then that your web copy should fit into the average user’s reading behaviour. If you abide by this simple rule, then you’ll eventually get more site visitors, greater conversions and more engaged users.…
Brand positioning and brand differentiation are very closely related to marketing strategies. Brand positioning is your strategy for communicating what makes your organisation or products bigger, different or better than those which are offered by your competitors. Brand differentiation is essentially the way in which you carry out your positioning…
In the age of big data as well as the ability to measure everything, it is now possible to segment and profile customers with unparalleled accuracy. Companies which put the customer front and centre are reaching new levels of engagement through personalised outreach. The power shift between brand and customer…
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