According to statistics, by 2020 there will be approximately 30 billion devices which are IoT enabled. What this means is that, next year, every there will be more and more people who are using smartphones, tablets, those who are wearing fitness trackers, as well as those who are making use…
Digital Marketing Blog
The digital marketing industry is expanding by leaps and bounds. This is evidenced by the billions upon billions of searches that are done every day on Google. The search engine giant has become the 21st century’s solution to the Yellow Pages. Even the Yellow Pages has capitulated and has gone…
Brand Managers shoulder the heavy responsibility of the success of brands or products. From a high-level perspective, they plan, develop and direct marketing efforts in order to enhance the value as well as performance of a particular brand, service or product. A brand manager needs to focus on developing a…
The terms ‘marketing’ and ‘advertising’ are two concepts which have exactly the same aim. This breeds confusion among many business owners: Some feel that advertising is any activity which promotes their business. Others are of the opinion that the definition of marketing is interchangeable with sales. probably because the terms…
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