What is a brand manager?

Brand Managers shoulder the heavy responsibility of the success of brands or products. From a high-level perspective, they plan, develop and direct marketing efforts in order to enhance the value as well as performance of a particular brand, service or product. A brand manager needs to focus on developing a brand’s monetary performance, image as well as positioning in relations to their  competitors.

In the digital world, the responsibilities of a brand manager are complex and multi-faceted. These duties demand experienced, talented professionals who are ready to take on the challenging task of overseeing how a brand grows.

What are the responsibilities of brand managers?

The responsibilities of a brand manager are far reaching. Here are a number tasks that they may be responsible for on a daily basis:

• Assisting the marketing departments to uncover consumer attitudes towards a brand
• Assessing markets potential
• Creating and instituting branding strategies
• Helping other brand managers and assisting related staff with professional development
• Setting aims and goals within their area of control
• Overseeing other staff members, such as those in a junior marketing team.

A brand manager must have a strong voice

Being a great leader is one of the most vital character traits of a superior brand manager. An open enthusiasm and love in your brand is infectious. It can help get everyone in the office energised and keenly involved in representing the brand both through their work as well as outside of the office. Excitement spreads organically. It will foster a confident association with your brand for those outside the office.

Communication is essential and an efficient brand manager educates all those who are around them regarding the important value statements, for the products and services, that need to be conveyed. It’s vital to provide messaging and language that colleagues in the office, industry as well as media comprehend and will leverage. Managing how others speak about your brand is challenging. Practising what you preach, and providing the necessary resources, will take your brand to the next level.

Brand managers need to be organised

Being organised means that brand managers need to have quick and easy access to all of the tools which are used for effective brand management. Keep a close watch on who is speaking or writing about your company by:

• Constantly monitoring social media, and
• Leveraging tools such as Google alerts when anyone mentions your company name, your products, your service, or even the leaders in your organization.

Remain up to date with the software as well as services that powerful brands are making use of in order to regulate their brands.

The same technique is relevant for brand materials. A short and simple pathway to files from logos and imagery to product outlines as well as press releases results in the ability to easily send files to important contacts. Give your teams the access to critical marketing collateral which will eliminate bottlenecks with finding what they need.

Study Brand Management with the Digital School of Marketing

Get in touch with the Digital School of Marketing

Want to become a brand manager? The Digital School of Marketing’s Brand Management Course is the perfect vehicle for you to get there. For more information, please follow this link.