Digital Marketing Blog

DSM Digital School of Marketing-online community
Building an Online Community: What You Need to Know
Recently a lot has been asked regarding what some of the best ways are of building an engaged online community. It’s mainly because building a community can be lucrative for a business, if done right of course. Having a community around your business gives you the edge over competitors solely…
DSM Digital School of Marketing-digital marketing course
The beauty of a digital marketing course
If you don’t have a digital presence, you might as well pack up shop straight away. Why do we say this? The Internet and Google are the first ports of call when anyone wants to research anything. From the nearest beauty salon to what time that new clothing shop on…
DSM Digital School of Marketing- content marketing
Why content marketing is an integral part of digital marketing courses
Digital marketing executives the world over are pumping increased amounts of money into content marketing. In fact, many of them say that they are prioritising this type of digital marketing above any others and are requiring that new hires, in their departments, have this as an integral part of their…
DSM Digital School of Marketing -paid search
Paid Search: How to Ensure You Get The Best Bang For Buck
We all know Google is a powerful platform and AdWords accounts for over 30% of all digital marketing spend in the U.S. Knowing this, it’s important to ensure your brand is not left behind when it comes to paid search. However, say you have your budget, and your keywords, including…

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