Recently a lot has been asked regarding what some of the best ways are of building an engaged online community.
It’s mainly because building a community can be lucrative for a business, if done right of course.
Having a community around your business gives you the edge over competitors solely because of the fact that you are changing the narrative of the marketing landscape.
Instead of putting your marketing messages in front of people, you are allowing people to move closer to your brand while getting them to first interact with you.
Most businesses today are considering more niche platforms, such as Ning.
They want content-focused communities similar to Medium, and even moving to double-down on platform-based groups on LinkedIn or Facebook.
And the real question is, which will deliver the finest results and what can be done to maximise those efforts?
Because there’s a wavering display of results from all different platforms.
Which then ultimately reflects on how little or how much, they’ll end up profiting an organisation is mostly dependent on four important factors.
Like one great man said; it is the quality of our questions that gives us our quality of life.
A few questions to keep in mind when it comes to building your online community.
Do you have a willingness to foster a community?
Remember, there’s a big difference between posting content and nurturing a community.
Another wise man once said: “No one cares about how much you know until they see just how much you care.” Which is true, growing a community requires a lot of effort.
You would need to show your community that you care about their views and opinions, by simply taking the time to engage with them, through thoughtful commentary.
Yes, it’s time-consuming, yet the investment in building it is worth it, and it will be long-standing.