Digital Marketing Blog

DSM Digital school of marketing - use data to segment
How digital marketers can use data to segment and target customers?
Segmenting and targeting a specific audience is just what it seems like. It is the practice of using data to segment consumers via demographics or interests. This is so that digital marketers are able to find the right person on the correct device at the right moment. With audience targeting,…
DSM Digital school of marketing - define your brand
How to define your brand
Tim Calkins wrote in his chapter entitled The Challenge of Branding (which appeared in the book Kellogg on Branding that a brand has the power to create customer loyalty and protect companies from competition. This means that it’s critical for you to create a brand for your company that adequately…
DSM Digital school of marketing - brand champion
What is a brand champion?
A ‘brand champion’ is essentially someone who is responsible for promoting a brand. A brand champion doesn’t just have to be one person. Types of brand champions Business owner, Marketing manager, PR officer, or Social media influencer. In this article, we’ll look at how these different people can become brand…
DSM Digital school of marketing - brand management
What is brand management?
“Brand: Is not logo, not what it looks like when I look at your product. A Brand is a shortcut, it’s a shortcut for all the expectations I have for what you’re about to do for me. It’s a shortcut for trust, for promises, for conversations. A brand that’s worth…

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