Digital Marketing Blog

DSM Digital School Of Marketing- brand management
Why is brand management important?
A corporate brand is what sets a company apart from a vast number of similar companies. A strong brand is what guides potential clients in your target audience to buy your product instead of your competitor’s product. It includes an array of elements, working together to form the perception of…
DSM Digital School of Marketing - transformation programmes
Google’s Digital Marketing Transformation Programmes Hit’s SA Shores
At the end of July, IOL reported that Google has taken the step to make their Digital Marketing Transformation Programme available to South Africans.  This programme is a partnership between a team at Google and clients. The aim is to upskill the people on the course with digital marketing best…
DSM Digital School of Marketing- Competitor Analysis
How to do a competitor analysis in digital marketing
Competition in business is an amazing thing. Competitors push you to achieve more. Also, they show us what we are capable of achieving. But it’s always a good idea to keep an eye on your competition and do frequent competitor analyses. This is especially true in the digital marketing world…

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