Digital Marketing Blog

DSM Digital school of marketing - click-through rates
How can I increase the click-through rates for my digital ads?
As digital marketers, we’re always thinking about the best manner in which to target our potential customers. In the 2018 edition of the Marketing Agency Growth Report, a total of  37% of survey respondents felt that they are not confident in their digital marketing agency’s capability to draw in the…
Native advertising example showing ad content seamlessly integrated into social media feeds and web pages to match editorial style and format.
What is native advertising?
“The core [to good native advertising] is a clear understanding of the target group’s interests. If you know these, it is much easier to define the right content, the channels, the formats you need for a successful campaign.” Karsten Krämer, Director, C3 The term ‘native advertising’ is about using paid…
DSM Digital school of marketing - digital marketing cost
What does digital marketing cost
Not only is digital marketing an up-and-coming field as way that people shop is moving towards the internet more and more, if your organisation is operating on a shoe-string budget digital marketing is also a good marketing option for you as it’s very cost effective. Here’s why. The costs associated…
DSM Digital school of marketing - digital marketing assets
What are digital marketing assets?
Assets that are synonymous with include emails, brochures, sales letters, blog posts, website content, videos and images. These pieces of content can be used in various types of marketing campaigns. This applies whether you’re talking about traditional media sources or digital marketing techniques. The specific types of marketing assets you…

MAKE AN ENQUIRY

DSM digital School of Marketing - CourseEnquiry







    OUR CORPORATE CLIENTS