Digital Marketing Blog

DSM Digital School of Marketing- mobile marketing
What does effective mobile marketing entail?
‘Mobile marketing’ is a digital marketing strategy which uses multiple channels. This type of marketing is aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices. These people are reached via websites, email, SMS and MMS, social media as well as apps. Mobile is responsible for…
DSM Digital School of Marketing - click-through rate
Proven Digital Marketing Formulas That Work
There are 7.676 billion people on the planet. Of this, 4.388 billion people use the Internet for various purposes such as the more mundane tasks (like banking), shopping, research and catching up with friends from overseas.  If you are a business owner, or are responsible for the marketing in your…
The South African Digital Marketing Landscape
Many people the world over, make the mistake of not realising that the digital marketing landscape is different depending on the country that you’re speaking of. Situations are often evaluated from a worldwide perspective. This way of looking at things isn’t ideal because it – more often than not –…
DSM Digital School of Marketing- advertising
What is the difference between display and search advertising?
Beginners and seasoned advertisers alike often struggle with the question of whether to use search ads, display ads, or both when they put together their Google Pay-Per-Click (PPC) advertising campaigns. There are a number of factors that you need to take into consideration when deciding which type of campaign is…

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