Digital Marketing Blog

DSM Digital School of Marketing - brand growth
Do you know how to strategise for brand growth?
Today, competition among new businesses is fierce. Although most people start businesses not with the goal of making money in mind, in order to become a sustainable entity the company needs to turn a profit. This means that the person or people starting up the business need to have very…
DSM Digital School of Marketing - Marketing Strategy
Why You Need A Marketing Strategy To Get Ahead
Navigating the competitive world of digital marketing can often be challenging. Great ideas alone won’t be enough, no matter how fancy and well thought out they are. Realistically speaking, there’s always someone waiting on the sidelines to take your place. But there’s no need to fret. Ensuring your digital marketing…
DSM Digital School of Marketing - pestel analysis
How to conduct a PESTEL analysis in a marketing environment
The first step in carrying out a PESTEL analysis in a marketing environment is to understand the PESTEL model itself. Specifically, marketers need to know which are the six categories that make up a PESTEL analysis. The six general categories of business variables, which the PESTEL analysis draws from, are:…
DSM Digital School of Marketing - brand
Why Your Company Brand Matters
In basic terms, a brand is synonymous with a person, a company or a product. It can be a slogan, a symbol or a color scheme that makes one stand out from the crowd. In the corporate world, branding is required to help consumers identify and differentiate a business from…

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