Digital Marketing Blog

DSM Digital School of Marketing - influencer marketing
Why Influencer Marketing Is A Tangible Driver Of Brand Performance?
Influencer marketing has taken the world by storm. It isn’t difficult to see why. Unless it’s not your style, chances are good that you have at least one social media account. Do you know that an average social media user spends around 2 hours, 25 minutes per day on social…
DSM Digital School of Marketing - digital marketing
How To Stay Ahead In Digital Marketing
How do you find out how to optimise header bidding better than anyone else, prior to anyone else? Or find the most effective method of A/B testing ad units – as well as ad networks – so you are able to reduce the cost per conversion month after month? Everyone…
DSM Digital School of Marketing - brand refresh
When Is It High Time For A Brand Refresh? Read this article.
Sometimes it’s difficult to recognise that it’s time for a brand refresh. Why continue with a brand refresh if your business is growing successfully? Many high-growth organisations grow organically, without any calculated direction. Things take off. Your team grows. New offices open. Your product line triples. And growth mode may…
DSM Digital School of Marketing - PPC
PPC Pros And Cons
One of the most meaningful benefits of PPC advertising is that a paid search campaign works instantly. Users who search for the terms that you specify will see your business at the top of their search results. This means that you can draw those eyes to your website and –…

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