Digital Marketing Blog

DSM Digital School of Marketing - SMEs
Digital Marketing For SMEs – How To Thrive In 2021
Digital marketing is now a fundamental part of any business’s growth as well as potential. Get it right and you’re well on your way, however getting it wrong results in wasted budget, time, resources in addition – of course – the opportunity. Right now there are plenty of digital marketing…
DSM Digital School of Marketing - sample size
What’s a good sample size in market research? Read more.
One of the most common questions we get asked by people doing surveys is “How big should my sample size be?”. While there are many sample size calculators and statistical guides available out there, those who never did statistics at university (or have forgotten it all) may find them intimidating…
DSM Digital School of Marketing - advertising
How Is Location Data Advertising Positioning Businesses To Win?
With the growing popularity of smartphones as well as digital devices, location-based advertising is coming into its own as an essential way to reach target customers. The Covid-19 pandemic resulted in an exponential increase of internet users, as the world got digitised at a speed which is not seen before.…
DSM Digital School of Marketing - marketing
Why Is Digital Marketing Your Best Defence Against Economic Uncertainty?
While there is some shallow logic to this, Henry Ford’s famous assertion that a man who ceases advertising to save money is like a man who stops a clock in order to save time’, is possibly the most effective way that we are able to contextualise just how vital bolstering…

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