Digital Marketing Blog

DSM Digital School of Marketing - automation
Why Automation Is Key To Digital Transformation?
Automation is the only way for organisations to accelerate their digital transformation by freeing IT teams of repetitive tasks so that they are able to focus on driving transformative projects. IT teams implementing new enterprise resource planning (ERP) systems, for instance, often cannot cope with the myriad other tasks which…
DSM Digital School of Marketing - brand health
Why Brand Health Matters? Find out in this article.
Imagine your brand is an individual – a real-life human being with all the quirks and foibles which give us character. Just as with humans, brands can be ‘healthy’ or – alternatively – ‘unhealthy’. Brands have traits which others may like or dislike about them. Brands have to contend with…
DSM Digital School of Marketing - marketing
How To Build A Strong Channel-Partner Marketing Plan
One of the simplest ways to scale your business — as well as earn more revenue with less effort than it takes in order to build new products — is to work with channel partners. Doing so gives you the opportunity to offer new products and services to your past,…

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