Digital Marketing Blog

DSM Digital School of Marketing - brand
How To Build A Powerful Brand
Have you ever had the time to Google yourself? What about your company? Your prospective customer or client is if they require your product or service. When individuals stumble upon your company’s website or your Facebook page, how will they see your brand? Whether you like it or not, individuals…
DSM Digital school of Marketing - market research
How to Perform Market Research Without Breaking the Bank
Whether you’re generating a new product, a new brand, or just launching a new campaign, you possibly want to know what prospective customers think about it before you go all in. However, market research is very expensive and time consuming. A lot of small-to-medium-sized organisations think that market research is…
DSM Digital School of Marketing - digital
How To Unleash The Power Of Digital Transformation
Business leaders who take steps in order to break down cultural and organisational barriers can effectively realise the value represented by transformation opportunities. Dealing with new technology may be challenging, particularly when operating a small business with limited resources as well as competing priorities. Not every small business operator has…
DSM Digital School of Marketing - transformation
Why Are People Key To Your Digital Transformation Project?
The ongoing COVID-19 pandemic has compelled businesses worldwide to speed up the adoption of digital technologies by three to four years. This is according to a McKinsey Global Survey of executives which was published in October 2020. The alterations have largely taken place in three main areas: Interactions with customers,…

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